Obama Blend Fact Sheet
Inspiration for Obama Blend
- President Barack Obama's lineage/early years (Kenya, Hawaii, Indonesia)
--Father, Barack Obama, Sr., born in Kenya
--Parents met 1960 attending University of Hawaii at Manoa
--Barack Obama Jr. born August 4, 1961 in Honolulu, Hawaii
--Moved to Indonesia and attended local schools, until age 10 (1967-1971).
--Age 10, returned to Hawaii (1971-1979), graduated from high school. - Bruce Jed realized Obama's formative years linked with regions where estates grow some of some of the world's most prized coffees.
--Researched Kenyan, Hawaiian, and Indonesian coffees for a superior blend.
--Consulted with master roasters in development and testing.
--Formulated Obama Blend w/ various percentages of premium Kenyan AA, Hawaiian Kona, and Indonesian Sulawesi coffees for excellent flavor.
Longfellow's Coffee (estab. 2004)
- A 5-year old retail coffee company
- Two Longfellow's Coffee stores:
--Kinnelon, NJ (drive-through)
--Jefferson, NJ (drive-through and café) - Bruce Jed, Founder; Jordan Jed, Co-owner (father/son)
Bruce Jed: 35 years in advertising:
- Ogilvy & Mather
- BBDO
- The Bruce Jed Company
Jordan Jed: Johnson & Wales University graduate as a chef
- Sodexho Marriott
- Flick International
- Dartcore Food Service
Characteristics of the selected coffees in Obama Blend
Hawaiian Kona - full body, mild and mellow character
Kenya AA - wine-like flavor
Indonesian Sulawesi -earthy taste, slightly smoky tone, and hints of spice.
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Three ways to get your Longfellow's Coffee Obama Blend:
Whole bean and ground packages of Obama Blend can be obtained three ways:
- Click here to buy in our on-line store and have it shipped to you the same day as it's roasted.
- Available in various size packages for take-home at Longfellow's Coffee locations.
- Brewed cups at both locations.



