Obama Blend Fact Sheet

Inspiration for Obama Blend

  • President Barack Obama's lineage/early years (Kenya, Hawaii, Indonesia)
    --Father, Barack Obama, Sr., born in Kenya
    --Parents met 1960 attending University of Hawaii at Manoa
    --Barack Obama Jr. born August 4, 1961 in Honolulu, Hawaii
    --Moved to Indonesia and attended local schools, until age 10 (1967-1971).
    --Age 10, returned to Hawaii (1971-1979), graduated from high school.

  • Bruce Jed realized Obama's formative years linked with regions where estates grow some of some of the world's most prized coffees.

    --Researched Kenyan, Hawaiian, and Indonesian coffees for a superior blend.
    --Consulted with master roasters in development and testing.
    --Formulated Obama Blend w/ various percentages of premium Kenyan AA, Hawaiian Kona, and Indonesian Sulawesi coffees for excellent flavor.

Longfellow's Coffee (estab. 2004)

  • A 5-year old retail coffee company
  • Two Longfellow's Coffee stores:
    --Kinnelon, NJ (drive-through)
    --Jefferson, NJ (drive-through and café)
  • Bruce Jed, Founder; Jordan Jed, Co-owner (father/son)

Bruce Jed: 35 years in advertising:

  • Ogilvy & Mather
  • BBDO
  • The Bruce Jed Company

Jordan Jed: Johnson & Wales University graduate as a chef

  • Sodexho Marriott
  • Flick International 
  • Dartcore Food Service

Characteristics of the selected coffees in Obama Blend

Hawaiian Kona - full body, mild and mellow character
Kenya AA - wine-like flavor
Indonesian Sulawesi -earthy taste, slightly smoky tone, and hints of spice.

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Three ways to get your Longfellow's Coffee Obama Blend:

Whole bean and ground packages of Obama Blend can be obtained three ways:

  • Brewed cups at both locations.